There are two journeys in Creative Melbourne. The first is what participants’ experience through the three days of “the event” and their continued relationships beyond. The other is the higher-level multi-year journey of the evolution of Cre8Melb itself.
Creative Melbourne is both an event and an evolving community of people that are passionate about bringing creativity back into business decision making. As the pace of change and uncertainty has increased in the world, business culture has become more risk averse and short term focused. In doing so, they have sacrificed creativity, and this reduces innovation and growth. That is, our operational norm has shifted to become predictable safe rather than unpredictably vibrant. A creative open collaborative culture is the optimal way to deal with VUCA (Volatility, Uncertainty, Change and Ambiguity). Change and diversity are stimulants of innovation and performance when led and managed in creative ways. Deliberate “Creative Friction” (constructive disagreement around differences of perspective) enables productivity from shared insights and generates passionate participation.